The Pallas is selling well because it is the first non-European PSA car adapted to meet the needs of car buyers in the Mercosur region.
High South American demand
The C4 has been a succes story for Citroen, and the C4 notchback is happily following suit. Since mid-2006 the C4 Triomphe has been on sale in China and since mid-2007 the C4 Pallas has been on sale in the South American Mercosur region (Brazil, Argentina, Uruquay and Paraquay).
Plans were to export the C4 notchback to Europe to offer an alternative to the ever-popular C4 hatchback, but today word came that this plan has been delayed due to high demand in South America. Over 10.000 units have been sold to date (production started in April) and export is now planned for mid-2008, allowing PSA to increase capacity at their Palomar plant in Argentina.
Vincent Rambaud, head of PSA's South American operations, said: “The Pallas is selling well because it is the first non-European PSA car adapted to meet the needs of car buyers in the Mercosur region. It is an example of how we will increase sales in Mercosur by developing new cars adapted to the local market.”