PM Lifestyle is a digital media company which has partnered with Hyundai on this special Veloster that features Peanut Butter leather upholstery.

Hyundai has partnered with digital media company PM Lifestyle and the Universal Technical Institute (automotive school) for this PM Lifestyle Veloster which the Korean automaker will be taking to the SEMA show next month.

Special equipment on the PM Lifestyle Veloster includes a KW coilver suspension and a launch control function.

A body kit is also fitted with components such as the black carbon fiber hood and carbon trunk.

Inside touches include a powerful soundsystem and a Peanut Butter Leather upholstery for the center console and the front and rear seats.

This is the second Hyundai Veloster tuning project announced for SEMA following the ARC Performance Veloster from last week.

See the press release below for full equipment details.