Following public outcry and demands for a government investigation, OnStar has reversed an earlier decision to track and store data from all customers regardless of whether or not they have an active subscription.

In a carefully worded speech, OnStar President Linda Marshall seemed unapologetic as she touted the benefits of the proposed initiative but conceded the "amendments [to the terms and conditions] did not satisfy our subscribers."

Despite the PR disaster, OnStar hinted they might monitor unsubscribed users in the future but only on an opt-in basis. The company says it would be a boon to consumers because it would allow them to provide information about recalls and natural disasters. However, OnStar declined to fully address concerns they could sell consumer data to third parties.