It’s showdown in Italy as the three Up! concept vehicles are revealed side by side for the first time as ambassadors of a new range and as a family.

First family picture

“These cars embody the emergence of a new era. No explanation is needed - they speak for themselves.” said Walter de Silva, Chief Designer of Volkswagen Group. Volkswagen has been showing the new range of small family cars around the globe over the past 14 weeks, which culminated at the Bologna Motor Show with a family photo.

The IAA in Frankfurt saw the new VW Up! Concept, in Tokyo we were introduced to the larger Space Up! Concept and the LA Show brought us the zero-emission Space Up! Blue Concept.

The new rear-engines small cars will become a major cornerstone for the plans Volkswagen has to compete with Toyota. The Up! concepts are all built on the new MHB platform, one of the four new platforms at Volkswagen.