Concept model features a 37-inch exterior screen that can display whatever the driver chooses to.

Renault has delivered the Frendzy Concept to its global debut at the Frankfurt motor show earlier this week.

The Frendzy Concept follows the DeZir Concept from last year as the most recent model intended to demonstrate Renault's new design strategy.

Unique to this concept is the 37-inch screen on the exterior rear door of the car. Although Renault doesn't mention the possibility, the screen could be used as a mobile billboard to advertise whatever the driver desires.

The Frendzy is the latest concept created under the leadership of Renault's design chief Laurens Van Den Acker. The car can serve as both a business vehicle, with all the tech amenities needed, or as a personal cruiser.

Powering the Frendzy is an electric motor with an output of 60 PS (44 kW / 59 hp) and 226 Nm (167 lb-ft) of torque fed by a lithium-ion battery.

Gallery: Renault Frendzy Concept in Frankfurt [video]