Similar to last years uninspiring Design Miami Audi R8 Ignition exhibit, clearly Audi wants the focus to be the car, so the lack of any real integration of the vehicle with the display itself, is disappointing.

Audi recognizes artists as pop-culture icons often setting trends for the masses and it's no mistake Audi has aligned themselves with such freethinkers. As a marketing tool as well as an outlet for Audi's own design endeavors, Design Miami, represents the gathering of the most influential designers, art gallery owners, dealers, and collectors in Miami’s Design District to present and absorb the latest trends.

Audi's own exhibition titled, “Wire Frame”, places the recently revealed Audi Cross Cabriolet Concept study as the focal point. Keeping it on the simple side, Audi has stretched cables over the vehicle which, “simulate the vehicle’s design lines in a three dimensional space”. Similar to last years uninspiring Design Miami Audi R8 Ignition exhibit, clearly Audi wants the focus to be the car, so the lack of any real integration of the vehicle with the display itself, is disappointing. Surely Audi would garner bigger headlines if they chopped the concept in half and suspended the pieces by the stretched cables above, as an example, but given the costs of these prototypes, it's understandable the exhibits need to be artistically lame tame.

Audi Wire Frame Concept based on Cross Cabriolet Concept at Design Miami