Hemera super-SUV will be one of the first to market in a newly developing luxury SUV segment.

This SUV looks so much like a Porsche Cayenne but nowhere is that model mentioned in Eterniti Motors' press releases.

Instead, they explain that the new Hemera super-SUV will be based on "VW Group's latest-generation large SUV platform."

Eterniti Motors wants to be the first automaker to offer up a luxuriated super SUV in what is shaping up to be an important market segment. With Bentley and Maserati working on their own luxury SUV models, it's probably a good idea to be the first to market and using an existing model is a good way to do it.

The Hemera will be a 4x4 SUV fitted with a 4.8 liter, twin-turbo V8 doling out 620 PS (456 kW / 611 hp). That will make the Hemera good for a 0 to 100 km/h sprint of under 4.5 seconds and feature a top speed of over 180 mph (290 km/h). Production on the car is scheduled to begin in early 2012. 

For the special outfitting which will distinguish this car vis-a-vis a mere premium SUV (like the Porsche Cayenne, for example) the Hemera will sport twin electrically-reclining rear seats with heating and cooling functions, twin iPads (of course) with wireless keyboards and a drinks chiller.

The Eteriniti Motors Hemera will be priced at around £150,000 (€171,000/$240,000) and be offered with a full three-year warranty, including a "flying doctor" service. The new British automaker hopes to sell around 30 units globally in its first year with production and dealer services based in London.

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Eterniti Motors Hemera super-SUV in full view [video]