Lincoln is the laughingstock of the automotive industry, but Ford is preparing to give the brand a chance at redemption.

Lincoln is the laughingstock of the automotive industry, but Ford is preparing to give the brand a chance at redemption.

As part of a billion dollar investment, the company will launch new or updated versions of the MKS, MKZ, MKX, MKT and Navigator. Additionally, Lincoln will gain a new entry-level sedan and, possibily, a small crossover.

To help distinguish the cars from their Ford counterparts, the Lincolns will reportedly feature retractable glass roofs, push-button gear selectors and a unique center console. Furthermore, all models will have sportier exhaust systems, eight-speed transmissions, optional all-wheel drive and special suspension tuning which aims to deliver BMW responsiveness and Lexus-like comfort.

Everything sounds rather promising, but we should learn more when the updated MKS debuts at the Los Angeles Auto Show in November.

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Lincoln to launch seven new / updated models by 2014 - report