Volkswagen hasn't been coy about their desire to build the Bulli concept, but a new report is indicating the vehicle could be made in Puebla, Mexico and launched in 2014.

Volkswagen hasn't been coy about their desire to build the Bulli concept, but a new report is indicating the vehicle could be made in Puebla, Mexico and launched in 2014 as part of a new heritage range including the Beetle.

Essentially a modern day Microbus, the production verison would reportedly drop the electric powertrain and feature conventional engines. This might disappoint the eco-friendly hippies, but it's probably a concession to make the vehicle profitable.

While Volkswagen hasn't confirmed anything, Walter de'Silva said executives are "very serious" about production and the model could play an important role in emphasizing the brand's heritage.