"We've thoroughly analyzed the Lexus LS430, Audi's A8, BMW's 750 and other potential competitors for the launch of this model."

First images surface

Hyundai is entering new waters with their luxury sedan Genesis, due for its hwo debut soon, and SsangYong is not far behind.

The Carfanatic quotes Choi Hyung Tak, Ssangyong’s CEO: “We’ve thoroughly analyzed the Lexus LS430, Audi’s A8, BMW’s 750 and other potential competitors for the launch of this model. Our aim is to compete with those world-class models, not with large local models.'’ Which leads us to believe that this SsangYong luxury sedan will be marketed worldwide.

The SsangYong Chairman W will be powered by a 3.6 liter or 5 liter V8 gasoline engine coupled with a seven-speed transmission. Stay tuned for more when it becomes available.

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SsangYong Chairman W Announced