Campaign appeals to nostalgia for the old 500 with a 50s-themed ad.
Fiat has launched a new ad campagin in the United States for the North American-spec 500.
The national campaign kicked off on August 1st with the ad posted below and features the tagline "Simply More". It shows a couple in a new 500 hitting a drive-in and looking at footage of the 500 of old. The ad aims to strike a nostalgic chord while at the same time conveying the new 500's stylishness and practicality.
The video above shows Fiat USA North American brand chief Laura Soave explaining the ad campaign.