Campaign appeals to nostalgia for the old 500 with a 50s-themed ad.

Fiat has launched a new ad campagin in the United States for the North American-spec 500.

The national campaign kicked off on August 1st with the ad posted below and features the tagline "Simply More". It shows a couple in a new 500 hitting a drive-in and looking at footage of the 500 of old. The ad aims to strike a nostalgic chord while at the same time conveying the new 500's stylishness and practicality.

The video above shows Fiat USA North American brand chief Laura Soave explaining the ad campaign.

Gallery: Fiat USA launches nationwide ad campaign for the 500 [video]