Videos hold to a theme of "keep it natural" by urging customers to stay with BMW original parts and service.

BMW USA has released a trio of viral promotional videos to sell its extended warranty program.

The videos all harp on a theme of "keeping your BMW as nature intended" while showcasing strange breeds of animals such as a zebra-horse.

BMW USA really wants all BMW drivers to use their pricey dealer services over your local I-can-fix-anything mechanic.