It's actually not a bad way to go if you're a squirrel. One moment you're happily running along with your tail held high. Then the next moment, in an instant you're squashed flat by a screaming Lamborghini LP670-4 SV at 100 mph (160 km/h) - you never felt a thing.
However, this squirrel miraculously cheats death scurrying away with just a broken tail. It lives to see another day, but hopefully not during another Ultimate Lamborghini Experience event.
[UPDATE] This just in! The squirrel was ran over by a 9 year old on his scooter.