The rumor mill is back in action as a new report is indicating Lamborghini will build the Estoque or LM00X, but not both.

The rumor mill is back in action as a new report is indicating Lamborghini will build the Estoque or LM00X, but not both.

According to Car and Driver, the company is considering both vehicles and is hoping to green-light one of them by October. If everything goes according to plan, the selected model will debut in 2013 - to celebrate Lamborghini's 50th anniversary - and be launched shortly thereafter.

More interestingly, the SUV reportedly has the edge because it wouldn't have any competitors. The Estoque, on the other hand, would have to battle the Aston Martin Rapide and Porsche Panamera Turbo S.

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Gallery: Lamborghini to build Estoque or LM00X - not both