Probably you won't be surprised to hear it will be located in Norway

Polestar, the Volvo-owned performance brand established a couple of years ago, is poised to change the way we buy new vehicles. The Swedish company plans to allow its customers to research, configure, and order cars online in the near future. But until that digital integration gets complete, even a forward-thinking automaker like Polestar will need a traditional network of dealerships, and it has just announced its first-ever showroom will open its doors in Norway in the middle of next year.

The so-called Polestar Space will be located in Oslo, the capital of Norway, which is currently one of the world’s most important electric vehicle markets. This dealership will mark the beginning of a global showroom network expansion, which should include around 60 centers by mid-2020.

“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” Thomas Ingenlath, Polestar CEO, comments. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”

Polestar’s showrooms will invite customers to meet with experts from the brand, see its cars in person, and take them for a test drive. The avant-garde atmosphere of the saloons is currently under final development at the marque’s retail lab environment in Gothenburg, Sweden. Polestar promises the showrooms will “redefine the way people interact with a car brand.”

“We are working on signing-up a number of other Polestar Spaces locations around the world,” added Ingenlath. “The global Polestar footprint has started to take shape.”

Polestar will also have a subscription service for its customers, much like Care by Volvo from its parent company. It combines all payments, including insurance, maintenance, repairs, and car payments, under one umbrella.

Source: Polestar

Gallery: Polestar Space

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The first Polestar Space will open in the middle of 2019 in Oslo, Norway – one of the most developed electric vehicle markets. The Polestar Space in Oslo will be the first to show Polestar’s innovative and modern brand and retail concept, and is the start of a global network that will include around 60 Spaces by mid-2020.

Located in downtown Oslo on Øvre Slottsgate, the Polestar Space will be situated amongst other progressive brand stores in a prominent retail environment.

“Polestar will redefine the vehicle ownership experience and the relationship customers have with their car manufacturer,” comments Thomas Ingenlath, Chief Executive Officer of Polestar. “Polestar Spaces are an important part of our customer experience, and where we will physically meet our customers. As Norway is one of the world’s most important electric vehicle markets, it is logical to begin the Polestar Space story in Oslo.”

Polestar Spaces will be built on the design concept that Polestar is working on in its retail lab environment in Gothenburg, Sweden, and are set to redefine the way people interact with a car brand.

Polestar will offer a fully digital retail experience that allows customers to do everything online. However, if they wish, the Polestar Space will allow customers to meet Polestar experts, see cars in person and take a test drive, in an avant-garde environment that is designed to take the pressure out of the retail process – Polestar Spaces will be staffed by non-commissioned product experts rather than hard-selling sales executives.

“We are working on signing-up a number of other Polestar Spaces locations around the world,” concludes Thomas Ingenlath. “The global Polestar footprint has started to take shape.”