Designed to be one of the most luxurious models the company has ever built, the Genesis Prada features Saffiano leather upholstery, piano black trim and a rear seat entertainment system.

Hyundai in cooperation with Italian fashion label Prada has launched in Korea the limited edition Genesis Prada.

Designed to be one of the most luxurious models the company has ever built, the Genesis Prada is available in three colors (Black Nero, Blue Baltico and Brown Moro) and is distinguished by dark chrome accents, a "shark-fin" antenna and exclusive 19-inch alloy wheels.

Inside, the cabin is outfitted with "Saffiano" leather upholstery, piano black trim and a rear seat entertainment system.

Power is provided by a 5.0-liter V8 engine that produces 430 PS (316 kW / 424 hp) and 510 Nm (376 lb-ft) of torque. It is connected to an eight-speed automatic transmission, which "allows drivers to enjoy the car's power and driving dynamics to their fullest extent."

Production will be limited to 1,200 units, in South Korea, but a "small number" of models will be exported to China and the Middle East.

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2012 Hyundai Genesis Prada launched