Good news for the struggling automaker as global consumers make it once again the most valued automotive brand.
Finally some good news for Toyota after its string of recent woes over the last couple of years.
In a global survey of automotive brands, Toyota has regained the top spot after losing out to BMW last year.
Toyota was back in the number one slot of the Millward Brown BrandZ Top 100 - a survey of the top global brands. The Japanese automaker's brand was valued at $24.2 billion, an increase of 11 percent over last year.
The survey measures consumer sentiment towards a brand and then assigns a monetary valuation to it.
BMW came in second to Toyota in the automotive category, while Mercedes-Benz was third.
Overall, the top brand for 2011 was Apple with a value of $153 billion. It upset last year's winner, Google, which came in second this year with a valuation of $111 billion.