Fiat Freemont is a re-badged Dodge Journey and goes on sale in Italy at the end of May.

They say Chrysler CEO Sergio Marchionne is a very talented man. And he's done a lot to turn Fiat around over the last decade. But someone may need to refresh his memory on the term 'badge engineering' and the very ugly mess the tactic made of GM.

This is a video for the upcoming 2011 Fiat Freemont, which is a re-badged Dodge Journey.

And it looks exactly like Dodge. It looks like a Dodge with a Fiat badge.

The Detroit-design, Mexican-made, Fiat Freemont will be offered with some European tech, though. That would be the 2.0-liter MultiJet diesel engine with 142 PS (104 kW / 140 bhp). A 172 PS (127 kW / 170 bhp) variant of that unit will follow too with an all-wheel drive Freemont. Fiat will also offer Chrysler's 3.6-liter V6 petrol with 280 PS (206 kW / 276 bhp).

The Fiat Freemont goes on sale in Italy at the end of May.

Gallery: Fiat Freemont in new promo vid [video]

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