MINI has enlisted renowned artist Magda Sayegis to yarn-bomb a Countryman as part of their Wanderlust marketing campaign.
With the recent hipster trendiness of knitting, and the propagation of stitch-and-bitch crews, MINI decided to throw caution to the wind and "yarn bomb" a Countryman as part of their Wanderlust marketing campaign.
MINI enlisted renowned artist Magda Sayegis to put her distinctive touch on the company's new crossover. The end result is slightly odd, but it's much less bizarre than Maybach's orgy-inspired artwork.
According to Jim McDowell, Vice President MINI USA, "The MINI Countryman embodies the Wanderlust feeling like no other MINI model and the company is launching this interactive campaign to demonstrate how anyone, not just MINI Marketing, can take part in the fun and express what Wanderlust means to them."