In an attempt to ditch their stodgy image, Volvo enlisted ten artists to transform an S60 into a public art display at the Zurich railway station.

In an attempt to ditch their stodgy image, Volvo enlisted ten artists to transform an S60 into a public art display at the Zurich railway station.

Over the course of five days, the artists painted the car to stunning effect as a high-end camera captured their work every 10th of a second. The results are pretty impressive as the exhibit managed to draw the attention of more than 35,000 Swiss commuters.

While it's easy to brush this off as nothing more than a marketing stunt, the car will be auctioned off later this year with the proceeds going to charity.

Volvo cribs from the BMW art car playbook [video]