With the seemingly endless influx of SUVs and "lifestyle" vehicles, pictures of cars adorned with "lifestyle accessories" are becoming commonplace.
Even so, few would ever expect to see a Rolls-Royce Ghost carrying a surfboard, but that’s exactly what the British brand is set to present this summer.
The luxury manufacturer is touring the jet set’s Mediterranean getaways with a selection of its latest automobiles.
The tour will take in Cannes, in the south of France, and Marbella, on the Andalusian coast.
At each location, Rolls-Royce will create a Hot Spot, where it will showcase a surfboard commissioned by one of its customers, which will sit atop a "bespoke" Ghost.
The board, which belongs to a customer who bought a vehicle at last year’s Cannes Hot Spot, was created in the U.K. with a range of different woods. American Walnut, Ripple Sycamore, Figured Anigre and Birch veneers all feature in the 9 ft 2 in (279 cm) board, along with 24-carat gold leaf.
Alongside the surfboard-carrying Ghost, Rolls-Royce will also show off the rest of its range, including the Dawn convertible and the new Phantom, as well as the Cullinan SUV. When the luxury 4x4 appears in Cannes, it will be the first time it has been seen in the metal on French soil.
The BMW-owned brand will also allow potential customers to drive the vehicles, guided through the regions by Rolls-Royce’s product experts.
Rolls-Royce’s Cannes Hot Spot will be created outside the Intercontinental Carlton Hotel, near the famous Boulevard de la Croisette, until August 12, while the Marbella Hot Spot will be open at the La Reserva Golf Course in Sotogrande between August 15 and September 2.
Gallery: Rolls-Royce Ghost Custom Surfboard
ROLLS-ROYCE MOTOR CARS ARRIVES IN EUROPE’S SUMMER HOTSPOTS
Rolls-Royce Motor Cars will return to the most celebrated enclaves of the Mediterranean coastline with a selection of exquisite motor vehicles for the influential and wealthy to experience. The marque will work in collaboration with a small group of trusted and noteworthy partners to present its full portfolio of motor cars, including Cullinan, on the picturesque French Riviera and Elysian Andalusian Coastline: locations that truly befit the brand’s patrons.
Julian Jenkins, Regional Director, says “Rolls-Royce Motor Cars prides itself on truly understanding its customers’ lifestyles. As such, the marque is uniquely positioned to tailor its presence in these Hot Spots to ensure that they are effortless for both existing and prospective patrons of the brand.”
Cannes, South of France
From the 30th July – 12th August, Rolls-Royce Motor Cars will provide a gentle presence in the idyllic Côte d’Azur enclave of Cannes during peak summer season. The marque will showcase Cullinan for the first time in France, displayed outside the prestigious Intercontinental Carlton Hotel overlooking the storied Boulevard de la Croisette. It will be accompanied by the brand’s full product portfolio including a highly Bespoke Dawn Adamas and the marque’s flagship, New Phantom, which will also make its French debut. This beautiful range of motor cars will provide luxurious driving experiences throughout the region guided by Rolls-Royce’s product experts.
For those who wish to learn more of the eccentricities of Rolls-Royce patrons, one customer who commissioned his car at last year’s Cannes Hot Spot has agreed to loan the marque an example of his latest acquisition; a unique surfboard crafted by contemporary British marquetarians, Woodpop to display this year. A modern expression of fine marquetry, the 9ft 2in sustainably sourced Paulownia timber board incorporates American Walnut, Ripple Sycamore, Figured Anigre and Birch veneers as well as 24 carat gold leaf. To reflect his patronage of Ghost and passion for surfing and surfing ephemera, the board will be mounted atop a Bespoke Rolls-Royce Ghost.
Rolls-Royce Motor Cars will follow this experience by travelling to the Andalusian Coastline from the 15th August – 2nd September. In Marbella, guests of the marque can experience seven Bespoke motor cars from the exclusive La Reserva Golf Course in Sotogrande. Framed by the remarkable Sierra Blanca Mountains, driving and chauffeur experiences are available in all motor cars with the exception of Cullinan, which is available for static viewings.