Ford's new midsize pickup looks to be a serious contender against the Chevy Colorado, GMC Canyon, Nissan Frontier, and Toyota Tacoma.

Now that the configurator for the Ford Ranger is actually available, we can see how the midsize truck's price compares to its competitors in the segment: the Chevrolet Colorado, GMC Canyon, Nissan Frontier, and Toyota Tacoma.

The table below shows the trucks' base cost (excluding destination) by body style. Each automaker refers to their cab configurations differently. For this example, an extended cab refers to a cab with a pair of doors and extra room behind them; whereas a crew cab is a full four-door.

  2019 Ford Ranger 2018 Chevrolet Colorado 2018 Toyota Tacoma 2018 Nissan Frontier 2019 GMC Canyon
Extended Cab $24,300 $20,200 $25,400 $18,990 21,400
Crew Cab $26,520 $26,300 $31,655 $24,550 $27,500
8. Compact/Midsize Pickup Trucks: GMC Canyon
2016 Toyota Tacoma
2016 Chevrolet Colorado Midnight Edition
2018 Nissan Frontier

These prices make the new Ranger the second-most expensive of the bunch at $900 less than the Tacoma.

However, automakers tend to sell more crew cab trucks than other configurations because they offer a combination of hauling capability and the ability to use the pickup daily by giving kids, pets, or co-workers easy access to the back seat. Looking at these figures, the Ranger is solidly in the middle of the pack for this body style. The Tacoma and Canyon have higher starting prices, but the Colorado and aging Frontier are cheaper.

All trims and body styles of the Ranger come standard with a 2.3-liter turbocharged four-cylinder and a ten-speed automatic. Unfortunately, Ford doesn't yet offer details about its performance specs or towing abilities, which makes comparing the truck to competitors difficult for now. The info should arrive before the truck goes on sale in the fourth quarter of 2018. The table below provides a taste of how the Ranger stacks up.

  Ford Ranger Chevrolet Colorado Toyota Tacoma Nissan Frontier GMC Canyon
Engine 2.3L turbo I4 2.5L I4, 3.6L V6, 2.5L I4 Diesel 2.7L I4, 3.5L V6 2.5L I4, 4.0L V6 2.5L I4, 3.6L V6, 2.5L I4 Diesel
Horsepower N/A 200 hp, 308 hp, 181 hp 159 hp, 278 hp 152 hp, 261 hp 200 hp, 308 hp, 181 hp
Torque N/A 191 lb-ft, 275 lb-ft, 369 lb-ft 180 lb-ft, 265 lb-ft 171 lb-ft, 281 lb-ft 191 lb-ft, 275 lb-ft, 369 lb-ft
Transmission 10-speed AT 6-speed, MT, 6-speed AT, 8-speed AT 6-speed MT, 6-speed AT 5-speed MT, 6-speed MT, 5-speed AT 6-speed, MT, 6-speed AT, 8-speed AT