Financially troubled specialty British marque Bristol Cars is now under new leadership which will try to save the brand.

British specialty marque Bristol Cars has been ordered into administration by a U.K. court.

The financially troubled sports car brand is now being run by Tom MacLennan and Trevor Binyon of consultancy group RSM Tenon.

Administration in Britain is a form of bankruptcy where the courts appoint new leadership to keep the company operating while securing the best interest of its creditors.

Bristol Cars was formed in 1946 out of the wartime aerospace industry. It features a single retail outlet in (west) London on Kensington High Street. It is known as a peculiar brand which does not even make its cars available to auto journalists for testing.

The automakers features four models in its current lineup - the Blenheim, Blenheim Speedster, the Fighter and the Series 6. It's range-topper is the Fighter T which comes with a twin-turbo V10 from the Dodge Viper with over 1000 horsepower.

Speaking to the BBC in Bristol, MacLennan said, "We are maintaining the sales and service operations so customers will continue to be supported."