The Buick Regal Sportback is set to get a little more luxurious with the introduction of the high-end Avenir trim for the midsize sedan. After a few details leaking out last week, Buick is now unveiling all the info about the latest addition to the Regal lineup. It joins the Avenir models of the Enclave and LaCrosee.
The Regal Avenir is only available on the Sportback four-door with front-wheel drive. The sole powertrain features 2.0-liter turbocharged four-cylinder producing 250 horsepower (186 kilowatts) and 260 pound-feet (351 Newton-meters) of torque, and it runs through a nine-speed automatic.
The Regal shows off its Avenir trim by gaining a new three-dimensional-mesh section for the upper portion of the grille. It rides on a set of 19-inch wheels in a Pearl Nickel finish. The exterior features LED headlights and cornering lamps. The driver also gets an auto-dimming side mirror.
Inside, the Regal Avenir features Buick's latest tech. The eight-inch infotainment system with navigation now features cloud connectivity, allowing it to download software updates over the air. If owners have multiple vehicles with this tech, then they can also sync their preferences seamlessly between models. In addition, a wireless charging pad keeps owners' smartphones going, and the eight-speaker Bose stereo is good for listening to your favorite music.
The cabin features either a mix of Whisper Beige leather and Ebony accents that are exclusive to this trim or an Ebony-only motif. The front chairs have diamond-quilted sections, and the Avenir badge appears in embroidery on the headrests. In case you forget, the logo adorns the sill plates, too.
To make driving more relaxing, the Regal Avenir comes standard with an assistance suite that includes rear park assist, rear cross traffic alert, lane change alert, and blind zone alert. Adaptive cruise control is an optional extra.
Buick execs are predicting the Avenir to be a hit on the Regal. For example, the trim sells 70 percent faster than the other trims on the larger LaCrosse. For the Regal Sportback, the top trim already represents half of the sales.
The Avenir will go on sale in the early fall, and Buick will disclose pricing closer to launch.
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SARATOGA SPRINGS, NY — With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.
“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.”
Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value.
Buick’s first cloud-connected1 Infotainment System debuts on Regal Avenir, enabling embedded apps like Pandora and enhancing how customers interact with vehicle features such as profiles, available navigation, voice recognition system updates and applications. Owners will now be able to personalize their user preferences and seamlessly take that profile with them into any compatible vehicle.
“Innovation comes standard with Avenir,” said Chris Hay, Product and Pricing director, Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio. The Enclave Avenir was the first Buick with Evonik Acrylite exterior lighting, a Rear Camera Mirror and an ionizer, and now Buick’s latest infotainment interface will come standard with the Regal Avenir.”
Other Avenir-exclusive interior details include a Whisper Beige interior theme with Ebony accents, unique diamond quilt-stitched front seats, embroidered first- row headrests and Avenir-scripted sill plates.
An Ebony interior theme is also available on Avenir models.
On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design.
Numerous safety and driver assistance technologies2 available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control - Advanced, are also available.
A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir.
Pricing will be announced early fall 2018 when Avenirs arrive at dealers.
With one of the freshest lineups in the industry, Buick has found success offering premium SUVs and cars with sculptural designs, refined performance, modern interiors and thoughtful personal technologies. Buick’s award-winning customer service and sales experience, along with the new Avenir trim, the highest expression of Buick luxury, are attracting new buyers to experience Buick’s unique approach to attainable luxury. More information about Buick vehicles is available at buick.com.