Limited edition Camaros will come every six months to keep the nameplate fresh and its performance heritage alive.
Chevrolet will be rolling out a new special edition Camaro every six months.
The GM brand wants to keep the nameplate consistently fresh and exploit its heritage as a performance model with many limited editions throughout the years, many of which have become classics themselves.
"Our plan is to keep evolving the Camaro. That is the beauty of the Camaro. It has so much of a rich heritage that we can put together the right combination of content. We have a lot of rich names to choose from," the Camaro's chief engineer, Al Oppenheiser, told Automotive News.
Chevrolet will be issuing 500 units of the 2011 Camaro SS convertible Indy 500 pace car in the spring and recently unveiled the ZL1 Camaro at the Chicago auto show which comes with a 6.2 liter LSA supercharged engine with an estimated output of 550 horsepower (410 kW / 557 PS).
A limited edition 2012 Camaro Transformers model is also expected, one that will tie in with the new Transformers film, Transformers: Dark of the Moon, which opens this July.
The V6 Camaro Synergy too will make its return in the spring.
The special editions will continue for the next several years.