The ad shows an adventurous prison escape scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor
Audi of America has released on YouTube a long-form version of an ad spot set to air during the Super Bowl XLV this Sunday. The 60-second spot will be televised in the first break after kick-off. The satirical advert features Grammy-winning saxophonist Kenny G.
The ad shows an adventurous prison riot scene that culminates with a comical appearance by Kenny G as the luxury prison Riot Suppressor.
Challenging viewers to re-think luxury, the ad features a number of elements that recall the heyday of old luxury. The multiplatinum brass blower Kenny G was chosen for his unmistakable music, whose song stylings brings the audience back to a certain era.
Although no vehicle is shown in this long-form version, Audi's Super Bowl spot will feature the 2011 A8 sedan.