As a sign of design and financial strength the Volkswagen Group will premier up to seven concept vehicles at next month's Geneva Motor show.
Volkswagen is determined to overtake Toyota and General Motors in becoming the world's top-selling automaker by 2018. As a sign of design and financial strength the Volkswagen Group will premier up to seven concept vehicles at next month's Geneva Motor show.
VW Group design boss Walter de' Silva in a recent interview with Automotive News Europe said that the concept debuts will come from the Seat, Skoda and VW brands, “plus one – if not two – for Audi.” Additionally, two concept cars from the Italdesign Giugiaro design firm, which the VW Group acquired last spring, will also be unveiled.
Concept studies are quite fickle though. They come and go with every major motor show - some never to be heard from again. However, with an approved 2011 to 2015 budget of 51.6 billion euros (almost $71 billion) slated for vehicle development, Volksagen has the financial and production muscle to make all of these concepts become reality.
The Geneva Motor Show will be a decisive event for the world's No. 3.