Daihatsu has announced plans to cease European sales as of January 31, 2013.
Citing "increasing development costs" and the "appreciation of the yen against the Euro," Daihatsu has announced plans to cease European sales as of January 31, 2013.
While this is sad news, it's not unexpected. Since 2008, European sales have declined a staggering 33% to just 19,300 units in 2010. For comparison, the brand's most successful year was 2007 when 58,600 vehicles were sold.
Despite the end of European sales, the company has promised to continue after-sales support in the ten countries affected by the announcement.