Recognising the immense increase in popularity of the small car, Ford are to present a further four-door Verve notchback concept at this week's Detroit Show - designed specifically for the North American market. Alongside the new Verve Sedan will be the European version three-door Verve Concept, which makes its North American debut to gauge consumer demand for such a bodystyle.

Building on the experience gained by Ford's European small-car presence, the firm are ushering in a vehicle that aims to set 'a new world standard' in small-car quality, design and comfort. Intent on shifting consumer perceptions of the small-car market, Ford are to deliver Verve with features previously unseen within the segment: bold design, premium materials and electronics, high functionality and the fuel-efficiency of a 4-cylinder engine.

Designed from the outset to provide a common design architecture tailored to the market it serves, the Detroit Verve Concept previews the production model differences for North American. While an enhanced grille based on the American three-bar design now quietly dominates the front end, the rest of the vehicle is very much the 'kinetic' design language first seen on the Frankfurt show star. In concept guise, the Verve Sedan gains a panoramic sunroof and a cabin identical to that of the European concept's interior, bar stark red panel highlights.

Following the hatch's introduction into European and Asian markets in 2009, the sedan version will hit the North American market in 2010.

Gallery: Ford Reveals Small-Car Vision for North America at Detroit: Verve Sedan Concept

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