Citing research that shows 40% of Millennials (people born between 1980 and 1995) have a tattoo, Ford has announced they are extending their popular vinyl graphic program to the 2012 Focus.
Made from 3M Scotchprint film, the automotive tattoos will be available in 200 designs that will be priced from $120 to $470. Furthermore, they are professionally installed at Ford dealerships and include a three-year/36,000-mile limited warranty.
According to KC Dallia, Focus brand manager, "Millennials have a very personalized, artistic side to their lifestyle, and their vehicle is a very important part of that. With its striking front end, sleek profile, dramatic rising beltline and athletic stance, the Focus provides the perfect canvas for customization."