A bold evolution of Land Rover design that indicates the brand's progressive shift into new areas of the market, while remaining true to its core values.

Vision of Land Rover future

The BMW X6 may be paving the way for the Coupe SUV niche market, but Land Rover will be fielding a competent competitor if it ever makes it into production. Tata Motors is about to buy the Brisish marque from Ford, therefor plans may change.

“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction.”

Back in December the official information was released, so only the actual act of unveiling the Coupe SUV remained and that was done yesterday at the end of day one of the three press days in Detroit. We were there to snap the attached photo's.

Click here for the the full press release.

Gallery: Land Rover LRX Unveiled at Detroit