It costs around $3,400.
Porsche celebrates 70 years of building performance vehicles this year, and to commemorate the occasion, the company launches a limited-edition version of its 1919 Datetimer watch. It features the simple silhouette of a Porsche 356 on the face, and 1948 sits below it to mark the year of the company's founding. In addition to these touches, the dial features metallic rings that reference the design of the 356's gauges.
The watch has a titanium case with a titanium carbide finish that lends a satin black finish. The case measures 42 millimeters (1.7 inches) in diameter and is water-resistant to 10 bar (146 psi). The 26-jewel automatic movement has a 38-hour power reserve, and Porsche Design's "70 years" logo is engraved on the back. The watch comes with a black leather bracelet.
The face features three-dimensional, ceramic numbers and white hands. "Even at night, they offer extreme brightness," the company claims.
Porsche Design is only making 1,948 of these watches. They're available now and retail for 2,948 euros ($3,422).
Porsche Design produces a wide array of products, and some of them are pretty weird. For example, the firm unveiled a solid gold fountain pen in 2015 that cost a staggering 25,000 euros. More recently the firm has been getting more serious about bizarre audio equipment. In 2016, the company launched a $3,500 soundbar that looked like the exhaust from a 911 GT3. For a slightly more reasonable $599, the firm introduced a similarly shaped set of Bluetooth speakers in 2017.
For the ultra-wealthy Porsche diehard, Studio F. A. Porsche recently helped yacht-maker Dynamiq to create one of the coolest ships on the seas. The 115-foot-long watercraft features a pair of V12 engines pumping out a total of 1,627 horsepower (1,213 kilowatts) that allows for a top speed of 21 knots (24 miles per hour or 39 kilometers per hour). For more efficient propulsion, electric motors let the yacht reach up to 6 knots (7 mph or 11 kph), and there are generators for topping up the batteries. Prices start at 12.5 million euros ($14.5 million), but personalization can push the cost far higher. A version on display at the Monaco Yacht Show was worth 13.95 million euros ($16.2 million).
Gallery: Porsche 1919 Datetimer 70Y Limited Edition Watch
Porsche Design 1919 Datetimer 70Y Sports Car Limited Edition
A Tribute to Porsche’s 70th Anniversary
Stuttgart. Seventy years of Porsche sports cars. Seventy years full of emotion. Porsche Design pays tribute to this important anniversary by introducing the 1919 Datetimer 70Y Sports Car Limited Edition, a special edition limited to 1948 timepieces. Looking back to 1948, when the Porsche 356 – the predecessor of the Porsche 911 – debuted, the timepiece combines design elements and special characteristics of the vintage car’s dashboard and reinterprets them for the wrist. The 42 mm titanium case is water-resistant to 10 bar. Housing a high-quality, automatic Swiss movement with a 38-hour power reserve, it is equipped with the brand’s char-acteristic Porsche Design Icon Rotor. The titanium carbide coating yields a subtle, matte-black shine. Adding an elegant touch to the sporty look, it maintains focus on the essentials of the watch: the black dial. The caseback is finished with a special "70 years" logo engraving, as yet another tribute to the Porsche anniversary.
Decorated with the silhouette of the Porsche 356 and the year 1948, the watch commands attention with its clear and functional design. The dial includes the characteristic tachometer rings used in the dashboard of the legendary Porsche 356. In order to guarantee maximum contrast and readability, the hands are executed in white, and the three-dimensional ceramic numbers and indices are precisely inserted into the dial’s perfectly shaped, milled recesses. Even at night, they offer extreme brightness. The date window at "3 o'clock" ensures an easy-to-read display, without visually disturbing the dial’s minimal design. And just like the seats of Porsche sports cars, the bracelet of the anniversary watch is made of the highest quality leather.
The 1919 Datetimer 70Y Sports Car Limited Edition complements the exclusive 1919 Collection, which is inspired by the puristic clarity and functional aesthetics of the Porsche 911. The collection, which raises the bar for high-quality timepieces, is currently available in 13 versions.
The limited edition timepiece delivers in a custom box with a special limitation badge. The watch is available as of June 2018 and retails for EUR 2,948 (RRP) at Porsche Design Stores, Porsche Centres, specialty retailers, and online at www.porsche-design.com.
About Porsche Design
Porsche Design is an exclusive lifestyle brand which evolved from the design studio founded by Professor Ferdinand Alexander Porsche in 1972. His vision was to build a company able to transport the "spirit of Porsche" into new areas of life, taking it beyond the world of the automobile. All Porsche Design products stand for precision and perfection, intelligent functionality, and highly sophisticated design. They also all boast a high level of technological innovation.
Created and designed by Studio F. A. Porsche in Austria and brought to life by carefully-selected manufacturers. Porsche Design products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-de-sign.com).
For further information, visit the Porsche Design homepage atwww.porsche-design.com