The concept will be the first vehicle to embody a new brand philosophy called "Confidence in Motion".
Subaru has announced a new concept car will be revealed at the Los Angeles Auto Show later this month. The concept will be the first vehicle to embody a new brand philosophy called "Confidence in Motion".
With this new philosophy, Subaru wants to focus on more continuous product development and bring more products to market while anticipating customer needs faster and being more proactive with environmental issues. Subaru also underlies the statement with a focus on engineering excellence for a higher level of innovation.
Although it's not clear what tangible attributes will come from this new attitude, it does sound like Subaru may be catching up with the times and concentrating more on hybrid, battery electric and possibly alternative fuel powertrains. Ultimately, Subaru is trying to improve the brand's image and taking this environmentally friendly approach certainly can't hurt.
Subaru has given no further details about the L.A. concept. We can only guess by the teaser photo that it's a preview of the next generation Impreza, which is due in 2012, and it could possibily be packing hybrid/electric powertrain technology from Toyota.