GM has announced plans to invest $190 million in their Lansing Grand River assembly plant for the production of a new entry-level Cadillac.

GM has announced plans to invest $190 million in their Lansing Grand River assembly plant for the production of a new entry-level Cadillac.

While the company is staying mum on details, CEO Dan Akerson said "America's fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car." He added, "This investment demonstrates GM's commitment to Cadillac and to a strong U.S. manufacturing base."

Despite Akerson's vague statements, the car will be called the ATS when it launches in late 2012 or early 2013. It will slot below the CTS and compete with the Audi A4, BMW 3-Series, and Mercedes C-Class.

Set to ride on the rear-wheel drive Alpha platform, which will also underpin the next-generation CTS and Chevrolet Camaro, the ATS will reportedly be offered as a sedan, coupe, convertible, and wagon.  Additionally, the company has previously stated the car will feature high-tech engines and optional all-wheel drive.

Cadillac ATS confirmed - new details emerge