It's South Korea's first race track, and the first with AMG branding.
The Mercedes-AMG Project One is a vehicle that needs no introduction. With an estimated 1,020 horsepower (760 kilowatts) on tap thanks to a biturbocharged 1.6-liter engine with hybrid assist, the supercar should be able to sprint to 60 miles per hour (96 kilometers per hour) in just about 2.6 seconds, and on to a top speed of 217 mph (349 kmh). A car that special needs a racetrack with its own namesake, of course – that’s why Mercedes-Benz has decided to open up the AMG Speedway in South Korea.
The track was built in 1995, and is Korea’s first full-time circuit. It stretches out to 2.7-miles (4.3-kilometers) long, consists of 17 turns, and even extends over a bridge on the grounds of the Everland Resort theme park just on the outskirts of the capital Seoul. It’s one of the most intensive race tracks in all of Asia, and now it has AMG branding.
From henceforth, the track will be known officially as the AMG Speedway. South Korea is an important market to the Mercedes-AMG brand, say officials, so it makes sense that the German marque would choose it as its performance proving grounds, as well as a prime location for the debut of new models, and dealer training, among other events.
"The AMG Speedway is the world's first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets," said Tobias Moers, CEO of Mercedes-AMG. "The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here firsthand."
With its new namesake, the circuit will see plenty of AMG logos plastered on billboards and side walls throughout the entirety of the track, as well as a number of new AMG special locations, including the AMG lounge and the AMG pit lane at the end of the paddock. Here's hoping we see even more of the Project One taking to the track in the near future.
Gallery: Mercedes-AMG Speedway
Affalterbach. Mercedes-AMG was born on the racetrack more than 50 years ago – for the first time anywhere in the world, a racetrack now bears the successful brand name: The AMG Speedway in South Korea, an important Mercedes-AMG market, marks the beginning of a new era of the AMG community. The track not only adopted the name, but also sports the hallmark corporate design of AMG. The 4.3-kilometre circuit, some 38 kilometres from Gangnam, the trendy district of the capital Seoul, allows experiencing the brand's Driving Performance as intensively and exclusively as nowhere else in the region. The AMG Lounge provides an inviting setting for community discussions and personal exchanges with AMG experts. In addition, the sports car and performance brand will also use the AMG Speedway for the presentation of new models, dealer training, and other event formats.
The performance, the precision and the driving dynamics of an AMG model are best and most safely experienced on a racetrack. "The AMG Speedway is the world's first racetrack bearing our name. This underlines the importance of South Korea as one of our main markets. The AMG Speedway is thus not only an important step in the further dynamic development of AMG in South Korea. It also stands for the strategic expansion of our face-to-face communication. Customers and fans can experience the essence of our brand here first hand”, says Tobias Moers, CEO of Mercedes-AMG GmbH. Thanks to an attractive product range, Mercedes-AMG in South Korea recorded a significant double-digit growth and a new sales record in 2017.
The circuit and its surroundings are not only being branded with high-profile AMG logos, but are also enhanced with a host of exclusive AMG locations in the corporate design such as the AMG Lounge the separate pit lane and paddock area.
The AMG Speedway is based on the South Korea’s first permanent racetrack, which was inaugurated in 1995. The circuit was extensively reconfigured and expanded in 2011 using the plans of renowned racetrack designer Hermann Tilke. The circuit is now 4.3-kilometres long and winds its way through 17 turns and over a bridge on the grounds of the Everland Resort theme park on the outskirts of the capital Seoul.