Customers buying Fiesta with loads of options with the car's average sale price being $3,000 to $4,000 above the starting price of $13,995 - which is more than the average selling price of the Focus as well as the Toyota Corolla and the Honda Civic.
Ford must be feeling vindicated towards the Euro-sceptics who said Americans just weren't willing to pay margin-generating prices for small, Europe-derived vehicles.
The news is, according to a Bloomberg report, that the Ford Fiesta is averaging a higher selling price than not only its larger sibling the Focus, but fetching more than competing cars such as the Honda Civic and Toyota Corolla which reside in a segment above the Fiesta.
Customers are buying the Fiesta loaded with options, with the car's average sale price being $3,000 to $4,000 above the starting price of $13,995, according to Ford's sales analyst George Pipas. Only 7 percent of Fiesta buyers are opting for the entry-level trim and 6 out of 10 are new to the Ford brand.
"The car is attracting younger buyers with higher incomes and education and those are the kind of consumers who buy highly contented vehicles," said Pipas in the Bloomberg story.
The Ford Fiesta went on sale in the United States in June where the compact car sells for between $13,995 and $20,375. The current Focus model's prices range between $16,985 to more than $20,000. Ford will introduce a new Focus next year which it hopes will spark the same kind of attraction for consumers as the Fiesta has.