The Mustang is now sold in 146 countries.
For Ford Mustang enthusiasts, April 17 is special. In 1964, the American automaker simultaneously unveiled the pony car at the World’s Fair in Flushing Meadows, New York while debuting it in Ford showrooms across America. It became an overnight sensation. Fast forward to the Mustang’s 54th birthday, and the iconic muscle car is the best-selling sports coupe in the world for 2017. Last year, Ford sold 125,809 Mustang coupes and convertibles.
“The world is falling in love with Mustang,” says Erich Merkle, Ford sales analyst. “Mustang represents the best of American design, performance, and freedom, with an unmistakable personality that’s appeals – regardless of your post code.”
The United States is the car’s best market, selling 81,866 Mustangs. However, just over one-third of all Mustang registrations occurred in other markets. China, in particular, enjoys the Mustang. It was the best-selling sports coupe in the country last year with 7,125 car registrations. The most popular configuration worldwide is the Mustang GT with the 5.0-liter V8 engine, naturally.
2017 marks the third straight year the Mustang has been named the best-selling sports coupe in the world. In 2016, the Mustang was the best-selling sports car in Europe as well. Since global sales began in 2015, Ford’s sold 418,000 Mustangs around the world. Currently, the car is sold in 146 markets, six of which were added last year that included Brazil, the Palau Islands, and the Ivory Coast.
Ford updated the Mustang for the 2018 model year inside and out. The automaker gave the car a revised front and rear fascia, removed the V6 engine option, and gave the 5.0-liter V8 and 2.3-liter turbocharged four-cylinder more power. The V8 produces 460 horsepower and 420 pound-feet of torque while the 2.3-liter engine makes 310 hp and 350 lb-ft of torque. Both the V8 and four-cylinder engine are offered with a 10-speed automatic or six-speed manual.
The Mustang has been an icon for 54 years. Yes, there were some down times for the pony car, but it’s remained popular for over half a century. It offers power and style, and now the world can enjoy it, too. With the updated model, the Mustang will likely continue to sell well in 2018. It may capture the title of best-selling sports coupe again next year.
2018 Ford Mustang (Euro-spec)
Ford Mustang Is World’s Best-Selling Sports Coupe for Third Straight Year
- Ford sold 125,809 Mustang coupes and convertibles in 146 countries last year
- Mustang has enjoyed 10 percent sales growth with women buyers over the last five years
- Mustang was the top-selling sports coupe worldwide in 2017 with more than one-third of its sales going to export markets, according to Ford analysis of IHS Markit global light vehicle registration data; this marks three straight years for Mustang as best-selling sports coupe
DEARBORN, Mich., April 17, 2018 – Global demand for the new 2018 Ford Mustang has driven Mustang to its third straight year as the best-selling sports coupe in the world.
“The world is falling in love with Mustang,” says Erich Merkle, Ford sales analyst. “Mustang represents the best of American design, performance and freedom, with an unmistakable personality that’s appeals – regardless of your post code.”
Global Mustang registrations in 2017 totaled 125,809 cars, according to Ford analysis of the most recent new light vehicle registration data from IHS Markit. This data – compiled from government and other sources and capturing 95 percent of global new vehicle volumes in more than 80 countries – puts Mustang ahead of all other sports coupe competitors worldwide.
Of the nearly 126,000 vehicles registered worldwide, Ford reported 81,866 of those were sold in the United States, meaning just over one-third of all Mustang registrations are occurring in export markets. Demand remains particularly strong in China, where Mustang was the best- selling sports coupe last year based on 7,125 registrations.
The most popular configuration worldwide is the Mustang GT with the 5.0-liter V8.
While sports cars have traditionally skewed toward male buyers in the United States, Mustang is increasingly finding favor with women. In an environment of relatively flat sports car sales to women, Ford research shows a 10 percent gain in women buying Mustang in the last five years.
Since global exports began in 2015, through December 2017, Ford has sold 418,000 Mustangs around the world.
Sports coupes, as defined by IHS Markit, include two-door and convertible models.