Event in Times Square featured a crowd of around 250,000 and the viewing of a 3-D commercial for the CR-Z hybrid coupe.

Honda took over Times Square in New York yesterday for the first ever 3-D introduction of a new model - the CR-Z sport hybrid coupe.

The event took place over the 5 blocks of Times Square where Honda broadcast the footage of a new CR-Z ad in 3-D on the square's Spectacolor screen on Broadway.

The crowd was estimated at 250,000 - but in Manhattan, that number may not mean so much. On hand were the hip-hop group N.E.R.D. who performed for the crowd as well as several CR-Z hybrid coupes for the public to gawk at.

Gallery: Honda premieres the new CR-Z hybrid coupe in 3-D