Wider, lower, and with an electronic sound generator delivering the grunt of a V8.

[UPDATE, March 7] Live images from the Geneva Motor Show have been added at the beginning of the gallery, below.

Introduced about a year ago, the Range Rover Velar has already fueled the imagination of a few tuners willing to give the stylish SUV an even more eye-catching exterior appearance. We’ve seen aftermarket projects from companies such as Lumma Design and Urban Automotive, and now it’s Startech’s turn to show how it can customize the posh coupe-SUV.

The first order of business? A wide body kit, of course. There are a total of 16 new custom body bits and pieces, including the beefier wheel arches adding a total of 60 millimeters (2.4 inches) to the width of the vehicle. This has freed up space for the tuner’s 22-inch alloy wheels featuring a five double-spoke design with a black finish and a fancy hub cover giving the illusion the wheels are of the center lock type. Continental was in charge of wrapping those “king-sized” wheels as the tuner calls them in chunky 295/35 R22 tires.

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Startech has also installed its own tailpipe finishers linked to the actual exhaust system, but the sound you’ll be hearing inside the cabin won’t be entirely generated by the Velar’s engine, whichever that may be. The reason for that is because the tuner has created an electronic sound generator mimicking the noise generated by a gasoline-fed V8 engine. Customers can have it regardless of the SUV’s engine, so you can drive a diesel-powered Velar providing the sound of a gasoline V8 that “thrills driver, passengers and outside world alike without being annoyingly loud.”

Rounding off the changes on the outside is a lowering kit tailored to the Velar models fitted with the air suspension. In the lowest setting, the SUV is brought closer to the road by 30 mm (1.2 inches), which not only makes it look better, but Startech says it also boosts handling as a result of a lower center of gravity.

Images of the interior have not been provided, though the tuner mentions it has quite a few accessories to offer, such as scuff plates with an illuminated “Startech” logo, an aluminum pedal + footrest set, numerous leather and Alcantara upholsteries, as well as wood and carbon trims.

We will get to see the Range Rover Velar by Startech next week at the 88th Geneva Motor Show.

Source: Startech

Range Rover Velar by Startech at the 2018 Geneva Motor Show

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World Premiere at the Geneva Motor Show 2018

STARTECH makes the Range Rover Velar even more extravagant

The Range Rover Velar has established itself successfully on the market from the very start with its extravagant design. STARTECH now presents the world premiere of an extensive customization program at the Geneva Motor Show 2018 that lends the British mid-size SUV an even sharper profile.

The designers of STARTECH (Brabus-Allee, D-46240 Bottrop, phone + 49 / (0) 20 41 / 7744 555, fax + 49 / (0) 20 41 / 7744 544, Internet www.startech.de), a BRABUS Group Company, developed new front and rear cladding as well as a WIDEBODY version for the modern bodywork that give the British 4x4 an even more thrilling appearance.

Extra-wide STARTECH Monostar M 22-inch wheels were developed to match the new look. The driving dynamics on the road can be optimized further with a ride-height lowering.

STARTECH will also refine the interior by customer request: The options range from sporty accessories such as aluminum pedals and footrest to exclusive all-leather interiors tailored to the customer’s individual preferences in every aspect.

For decades, the STARTECH designers have specialized in turning a thrilling car into a unique eye-catcher. Maximum quality is also a given. All bodywork components are manufactured in OEM quality from PUR-R-RIM or carbon.

To give the Velar an even more distinctive face, the German refinement specialist developed the STARTECH front bumper. It replaces the production part in its entirety and sets itself clearly apart from it with the integrated front spoiler, the larger air intakes and the integrated daytime running lights.

The new front can be combined with the production bodywork or the WIDEBODY version. The 16-piece bodywork conversion kit adds 60 millimeters to the overall width of the Range Rover. As a result, it creates space for extra-wide wheels and tires. The WIDEBODY version is designed to be adapted to the STARTECH front bumper and the production rear bumper with tailor-made attachments.

Under the larger wheel arches is room for king-sized 10Jx22 STARTECH Monostar M wheels. The five double-spokes extending all the way to the outer flange make them look bigger than they already are in reality. A special detail of this black painted wheel is the hub cover in center lock look. The stylized nut comes in a choice of black, silver, red or blue electroplating. The optimal tires of size 295/35 R 22 are supplied by technology partner Continental.

STARTECH also redefines the rear appearance of the Velar. The STARTECH rear insert is designed to replace the production center panel. The component from the refinement specialist captivates not only with its diffuser look, but also with the integrated exhaust embellishers, which are combined with the production exhaust.

The appearance is rounded off with the STARTECH ride-height lowering, which is available for all Velar models with air suspension. The suspension engineers programmed the module to lower the ride height of the SUV by 30 millimeters while driving. The lower center of gravity further optimizes the handling.

STARTECH also beefs up the Range Rover acoustically: The STARTECH Sound XTRA module is available for all gasoline and diesel engines of the Velar model series. This electronic sound generator produces a virtual powerful gasoline V8 sound, which thrills driver, passengers and outside world alike without being annoyingly loud.

Of course, STARTECH also refines the interior of the extravagant Brit. The range of products comprises attractive accessories such as aluminum pedals and footrest as well as scuff plates with backlit STARTECH logo.

STARTECH also fulfils any special request with regard to the interior appointments in the company upholstery shop. The specialists there can transform the finest leather and Alcantara in any desired color and upholstery design into tasteful extremely luxurious or markedly sporty interiors. The matching noble-wood and genuine-carbon trim is available in practically any imaginable color and with different surface finishes.