Audi's sales chief, Peter Schwarzenbauer, has revealed plans to sell the A1 outside of Europe. Details inside
Audi's sales chief, Peter Schwarzenbauer, has revealed plans to sell the A1 outside of Europe.
Speaking with Bloomberg, Schwarzenbauer stated Audi reversed their earlier decision (to limits sales to Europe) because global interest was higher than expected. He added, "Many of the Asian markets are now showing a trend toward smaller vehicles. For that reason, it's right to sell the A1 also in those regions."
Most countries will see the car arrive next year, but China will have to wait until sometime after 2011.
To cope with the additional demand, Audi will expand production capacity by 20%. Considering the company had a targeted output of 80,000 units, we can expect 96,000 A1s to be produced annually.
Unfortunately, U.S. sales will have to wait until the second-generation is introduced. This is likely due to size and cost issues, problems that have doomed other premium subcompacts like the Mercedes C-Class Coupe and BMW 318ti.