Should look cool next to the new 508 sedan in Geneva.
Peugeot will be quite busy during the upcoming Geneva Motor Show, as the French company will have at least three new vehicles on display. The brand’s booth during the Swiss show will accommodate the all-new 508 sedan, which will be joined by the new Rifter van and a concept vehicle based on it. But that’s not everything.
Peugeot will also unveil its (brand) new brand ambassador. It’s not going to be a famous actor or a soccer player, as the company will rely on a giant lion sculpture instead. The 12.5-meter long and 4.8-meter tall statue “embodies the pride of a whole brand, pride in having elevated Peugeot to a standard of quality without compromise, a commitment firmly anchored in the brand's DNA.”
Peugeot has been using the walking lion as an emblem for the last 160 years. Introduced in 1958, it symbolizes “the three qualities” of the company – “flexibility, the strength of the teeth and speed of cutting.”
Interestingly, the sculpture is designed in-house by Peugeot’s designers at its Design Lab. This division of the French automaker is using expertize from the automotive design to develop non-automotive products for the brand’s customers.
"The designers have shaped an iconic, timeless design throughout this monumental Lion, with flowing, sculpted surfaces,” Gilles Vidal, Head of Design at Peugeot, explains. “Its spectacular dimensions emphasize the Lion's solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys serenity and a confidence in the future."
The giant lion statue will sit next to the new 508 in Geneva. The vehicle is built from the ground up on PSA’s EMP2 platform and employs turbocharged gasoline and diesel engine with power ranging from 128 horsepower (95 kilowatts) to 217 hp (162 kW). A hybrid variant will join the range next year.
Peugeot lion sculpture
PEUGEOT will present a Lion of extraordinary proportions at the Geneva Motor Show on 8 March. This sculpture symbolises the pride, strength and excellence of the brand and its 200+ year history. This spectacular and timeless work of art has been created by the designers of the PEUGEOT Design Lab. As the new PEUGEOT ambassador.
PEUGEOT presents its new brand ambassador at the Geneva Motor Show. This Lion is a monumental artistic expression, 12.5 metres long and standing 4.8 metres tall. It embodies the pride of a whole brand, pride in having elevated PEUGEOT to a standard of quality without compromise, a commitment firmly anchored in the brand's DNA.
The emblem of PEUGEOT for the last 160 years, the Lion walking on an arrow was first created in 1858. It symbolises the three qualities of the PEUGEOT saw blades originally produced by the brand: flexibility, the strength of the teeth and speed of cutting. The arrow conveys the concept of speed.
This sculpture has been created by the designers at the PEUGEOT Design Lab. Their mission is to use all of PEUGEOT's expertise to develop the non-automotive products for the PEUGEOT brand and work with clients outside of the automotive world.
"The designers have shaped an iconic, timeless design throughout this monumental Lion, with flowing, sculpted surfaces. Its spectacular dimensions emphasise the Lion's solid, powerful and unshakeable character. Its posture, standing up, moving forwards determinedly but without aggression, conveys a serenity and a confidence in the future," explains Gilles Vidal, Head of Design at PEUGEOT.