Because luxury.

As Rolls-Royce readies its first-ever SUV in the Cullinan, the British automaker continues to tease the new luxury high-rider ahead of its late 2018 reveal. The most recent look at the luxurious four-door touts "the best seat in the house," showing off some of what we can expect in regards to features.

Revealed:

This is what Rolls-Royce calls its bespoke "Viewing Suite." The first-ever feature in a Rolls-Royce vehicle, the Viewing Suite will come with two rear-facing seats on the tailgate – crafted in the finest leather, of course – and a cocktail table, which will emerge from the rear compartment at the push of a button. Rolls-Royce says the new feature will allow owners to "take in the world’s most breathtaking vistas," or possibly a picnic filled with champagne and cheeses, all from the rear of their six-figure SUV.

Rolls-Royce Cullinan Viewing Suite
Rolls-Royce Cullinan Viewing Suite

"From the day we conceived of Cullinan we were focused on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features," said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. 

"The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequalled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce."

Of course, the Cullinan will ride on the same platform as the Phantom, and will utilize the same 6.75-liter V12, too. The SUV will have all-wheel drive, but don’t expect to do any serious off roading with it. Rolls-Royce hasn’t yet set a date for public debut, but we expect to see the SUV sometime later this year, likely after summer. No word on pricing, but like all good Rolls-Royce vehicles before it, the Cullinan won't come cheap. The current Phantom starts at a hefty $450,000 in the U.S.

Source: Rolls-Royce

Gallery: 2019 Rolls-Royce Cullinan teaser

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As the arrival of Cullinan nears and final preparations are made, Rolls-Royce this week offers a glimpse into what will undoubtedly be the best seat in the house.

So much more than an SUV, Crossover or Off-roader, Rolls-Royce Cullinan will be Effortless, Everywhere, delivering effortless luxury everywhere its owner chooses to venture. Such boundless luxury will be enhanced through a suite of features only the designers, craftspeople and artisans at the Home of Rolls-Royce can imagine and create.

The first of these authentic Bespoke features is the Rolls-Royce Cullinan Viewing Suite.

Designed and engineered at the Home of Rolls-Royce in Goodwood, the Rolls-Royce Viewing Suite is automatically deployed at the touch of a button. Two rear-facing, beautifully contemporary, finest leather chairs and a cocktail table gracefully emerge from within the rear compartment of Cullinan.

It is from this luxuriously comfortable viewing platform that a Cullinan owner may take in the world’s most breath-taking vistas or view a sports event or even watch their children take part in their school sports day.

Wherever one ventures, the Rolls-Royce Cullinan Viewing Suite guarantees the best seat in the house. This approach is a first for both the automotive and luxury industries and comes from a deep understanding of the lifestyles and expectations of the most demanding clients in the world – Rolls-Royce customers.

"From the day we conceived of Cullinan we were focussed on offering a truly authentic and luxurious Rolls-Royce experience to our customers through fascinating surprise and delight features,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “The beauty of Cullinan’s Viewing Suite, the manner in which it deploys so effortlessly, the attention to detail, the finest leathers that match the interior of the customer’s Cullinan, and how it all comes together to bring beautiful furniture to the most remote places, all bear testimony to the unequalled Bespoke competence of the designers and craftspeople at the Home of Rolls-Royce.

It is a beautiful piece of furniture.  Indeed, it is the best seat in the house.”