1,000 Mustang owners will be able to take home the custom badge for their own cars.
In celebration of the new and improved 2018 Mustang, Ford is giving owners the chance to customize their pony cars even more extensively. The unique Personalize Your Pony experience will launch on Facebook next month, and will give Mustang owners – and Ford fans alike – the opportunity to create their own custom Mustang logo online.
The challenge will ask users to share their final design on Facebook, with the opportunity to order prints and see the design on t-shirts, while 1,000 Mustang owners will be able transform it from digital to reality on their own Mustang vehicles, 2015 model year or newer. The experience will run from March until June, while a few lucky designers could see their custom pony logo wind up on billboards around the country.
A variation of style packs and colors will be available for customization, including variants of the Mustang like Shelby, Roush, Bullitt, and RTR, customized and color coated to match the personality of each trim. Mustang icons Ken block and Vaughn Gittin Jr. will even get in on the fun, creating their own custom pony logos.
"Driving a Mustang has always been about standing apart from the rest," said Corey Holter, Ford car group marketing manager. "This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it."
Of course, the 2018 Mustang remains at the heart of it all. With a standard 2.3-liter EcoBoost engine the base Mustang delivers 310 horsepower (231 kilowatts) and 350 pound-feet (474 Newton-meters) of torque. Opt for the more powerful GT model, and the muscle car pumps out a whopping 460 hp (343 kW) and 420 lb-ft (569 Nm).
Gallery: 2018 Ford Mustang GT: First Drive
Since its introduction more than 50 years ago, Ford Mustang has given enthusiasts the opportunity to personalize their ride in ways no other vehicle could offer. Whether it’s the mighty Boss 302 or the 1968 Pony edition, powerful V8s and racing stripes, trick shifters, custom wheels and more – personalization has always been big for Mustang fans.
Now, in celebration of the 2018 model – which offers more personalization than ever before – fans can create and share Mustang art through the Personalize Your Pony experience on Facebook. The experience allows fans to create personalized pony art right on their Facebook pages, then use their designs to order prints, clothing and even a limited-edition grille badge for their late-model Mustang.
From March until June, some designs could even appear on billboards in major cities across the U.S. Facebook users can find the experience by typing “Ford Mustang” in the Facebook search bar, or go to www.Facebook.com/FordMustang.
Driving a Mustang has always been about standing apart from the rest,” said Corey Holter, Ford car group marketing manager. “This is a chance for Mustang fans everywhere to make their very own personalized pony and share it where potentially millions can see it.”
Fans can create their designs using style packs and colors, with editing capabilities to further change color, density and blending available. Style packs include Mustang variants from Shelby, Roush, Bullitt* and RTR Vehicles. Each pack provides a set of color themes representative of its brand.
Mustang enthusiasts and performance icons Ken Block and Vaughn Gittin Jr., and YouTube star David “ThatDudeinBlue” Patterson are joining in to create their own pony designs.
The personalization doesn’t just live online. Mustang pony designs will be printable on a variety of items including clothing, mugs, phone cases and decals. A limited edition of 1,000 custom grille badges will be available for 2015 and newer Mustangs.**
The redesigned 2018 Ford Mustang offers more ways for customers to personalize their car than ever. Elevating the driving senses – sight, sound and feel – Mustang can change attitudes and colors with a simple flick of a switch. An all-new, all-digital 12-inch LCD instrument cluster with MyColor can change colors and gauge layouts based on what a customer likes to see, as well as modify and save a driver’s favorite vehicle settings through MyMode.
Mustang adds a new drag strip mode for 2018, which can help customers achieve their best quarter-mile times and elevates the drive experience. A class-exclusive quad-tip fully variable active valve performance exhaust system that changes the exhaust note based on selected drive mode can be personalized, including with a clock-configurable quiet start feature that allows customers to set times when the car will start up in quiet mode.