The truck features a handful of over 200 available Mopar accessories.
The new 2019 Ram 1500 debuted last month at the 2018 Detroit Auto Show, but the automaker is keen to show off the many ways the truck can be tweaked with factory-backed Mopar parts. In fact, Mopar says there are over 200 items already available for the new Ram, though the customized 1500 Big Horn Sport on display at the 2018 Chicago Auto Show only has a few items. It even has a few bits not yet available for purchase, which we’ll talk about later.
Truck buyers tend to be people who either work or play in the outdoors, so Mopar decked out this Ram with items that support an outdoor theme. It starts with a modest two-inch lift kit for a bit of extra clearance, which also gives some extra room for the 35-inch tires. They’re mounted on Mopar 18-inch wheels that are beadlock capable, which can help keep the tires on the rims when aired down to lower pressures. Fender flares and full-length running boards add to the Ram’s exterior toughness, as do the Mopar hood stripes.
The bed-mounted Ram Rack is one of those items not yet available, though Mopar says it’s coming in the “near future.” It was actually shown way back in 2016 at SEMA, so we’re not entirely sure what near future means at this point, but it looks simple to install and quite effective to use. The front and rear sections of the rack mount to existing utility rails in the bed and can be adjusted forward and back as needed. Mopar says the Ram Rack is capable of transporting “a variety of lifestyle equipment and gear,” which obviously includes kayaks. We also see contractors with ladders using this quite often.
The other not-yet-available item is found under the hood in the form of a new Ram Airflow cold-air intake. Mopar says it will work with all hood applications for the new Ram, as long as there’s a 5.7-liter Hemi V8 in the engine bay. There’s no mention of horsepower gains with the cold-air kit, but it’s designed to work with a Mopar performance exhaust system. Or if you just want the look without the sound, Mopar will sell you a pair of five-inch exhaust tips to increase your Ram's bling factor.
Brushed aluminum door sills and burly Mopar all-weather floormats round out the upgrades for this Chicago-bound show truck, and since Mopar is part of the FCA family along with Ram, accessories ordered and installed through the Mopar Custom Shop prior to delivery get full factory warranty coverage. The parts even show up on the window sticker, and Mopar is keen to remind folks that accessory purchases handled this way can be lumped into the financing package.
Gallery: 2019 Ram 1500 Customized By Mopar
Ram and Mopar Customize the All-new 2019 Ram 1500 at Chicago Auto Show
- New Ram 1500 Mopar products, including 2-inch lift kit, off-road wheel flares, off-road beadlock-capable wheels and off-road style running boards, enhance all-new 2019 Ram 1500
- Unique new Mopar Ram Rack adds all-purpose utility with safe and secure storage of lifestyle equipment and gear
- Additional parts and accessories, including “Ram Airflow” cold-air intake system, vehicle graphics and more, highlight Mopar brand’s 200-plus product menu for all-new Ram
The customized show truck highlights the large menu of Mopar products, created through thousands of hours of testing and validation, available for the all-new Ram 1500. The fit, finish and function of all Mopar parts and accessories were developed in close concert with Ram Truck engineers and designers to harmonize with the all-new Ram.
“At the Chicago Auto Show, Mopar is showcasing the art of the possible when it comes to accessorizing the all-new Ram 1500,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA. “With more than 200 parts and accessories, available at launch, Mopar delivers the largest array of factory-backed, authentic products to personalize the new Ram 1500 and make it truly one of a kind.”
The Flame Red 2019 Ram 1500 Big Horn Sport 4x4 showcased at the Chicago Auto Show is equipped for the outdoors with a 2-inch Mopar lift kit that delivers additional off-road clearance and an aggressive appearance, while accommodating oversize, large tread 35-inch tires. Mopar 18-inch, six-lug off-road beadlock-capable wheels with matching trim rings keep the tires pegged to the rims when aired down for increased off-road grip and traction.
Black Mopar off-road wheel flares accentuate the 35-inch tires and provide additional defense against trail hazards. Durable, body-length Mopar off-road cast aluminum running boards add both visual appeal and functionality, with a skid-resistant stepping surface that offers better grip in muddy or wet conditions.
The 5-ft. x 7-in. bed features a unique Mopar offering that will be available in the near future — a lifestyle Ram Rack, first shown as a prototype part on the Ram Macho Power Wagon concept vehicle at the 2016 Specialty Equipment Market Association (SEMA) Show. Large gear can be secured to the truck, demonstrating the capacity of the Ram Rack to store and transport a variety of lifestyle equipment.
The rear Ram Rack is adjustable, with the ability to slide all the way up to the front Ram Rack. The Ram Rack system mounts to the available production bed utility rails. A Mopar bed step, featuring an articulating arm, lowers down for easy access.
The new Mopar “Ram Airflow” cold-air intake system feeds a steady flow of fresh air to the 395-horsepower, 410 lb.-ft. of torque, 5.7-liter HEMI® V-8 engine. The intake, scheduled for availability later this year, is compatible with all hood applications for the all-new Ram and works in concert with the Mopar performance cat-back exhaust, which is constructed from AL409 stainless steel and emits a deep exhaust note.
Mopar 5-inch dual exhaust tips complete the package and feature dual wall thickness, fitting snug to the bumper and providing a smoother edge. Other exterior touches include matching black Mopar hood graphic stripes, blacked-out Ram emblems and badging, front tow hooks and a Mopar logo hitch plug.
Inside, premium black Katzkin leather seats in the front and back are embroidered with Rebel red Ram’s head logos on the seatbacks. The same Rebel red stitching also accents the seats, door trim and center console. New Mopar all-weather floor mats are embellished with the Ram’s head logo and constructed with deeper channels and higher, more rigid sidewalls to contain water and other debris. Mopar brushed aluminum door sill guards carry the R-A-M text logo.
Mopar Custom Shop
All-new Ram 1500 owners can add select Mopar accessories even before taking the keys via the Mopar Custom Shop.
Mopar products installed at the Mopar Custom Shop prior to vehicle delivery are covered by the original warranty and included in the Monroney label, giving the consumer the added advantage of having their customization included in the financing package.
For more information on Mopar parts and accessories for the all-new 2019 Ram 1500, visit www.mopar.com.