Volkswagen Brasil turns the upcoming Fox model inside out. The car will be known as the Lupo in European markets and will debut there in 2011.

A steering wheel on the hood? Funny.

Volkswagen Brasil has a new micro-site for the Fox model that provides a look at the car by turning it inside out.

A narrator also comments on the new Fox, in English, but he's speaking the words backwards.

One supposes that if you spend some time looking at the details closely you will get a better idea of what the upcoming new model will actually look like. If you want to bother, that is.

Gallery: VW Fox from the inside out - clever marketing