Are you surprised?

It’s the best-selling vehicle in America making it the best-selling truck in the U.S. So, is it any surprise a new study concluded the Ford F-150 is wildly popular among both retired and active-duty military personnel? It shouldn’t be. The study used the United Services Automobile Association’s car buying service to find which vehicles are the most popular, and it's the F-150 pickup truck.

The Ford F-150 was the number one purchase choice across all branches of the U.S. military last year, according to Jimmy Spears, auto analyst for USAA. The USAA is a financial services group.

“We are proud and humbled that those who protect and defend our country choose Ford F-Series,” said Todd Eckert, Ford truck group marketing manager. “F-150’s high-strength, military-grade, aluminum-alloy body is designed to serve customers who are used to performing in the harshest of environments and who rely on the capability, durability, and functionality delivered consistently by Built Ford Tough.”

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Ford updated the F-150 for 2018 with a host of minor improvements inside and out to make it the best-selling truck for the 36th consecutive year. Changes include increased horsepower across its expansive engine lineup, fuel economy gains, and increases to towing capacity. Every year, Ford improves the F-150. Ford also tweaked exterior and interior styling, adding more technology along with more grille and wheel choices. Americans love having choices.

The study doesn’t reveal anything too surprising. American love trucks and when you break down the buying habits of a such a diverse group of people, overall national car-buying trends should be reflective in smaller subsets. With such popularity, the Ford F-150 should continue to be number one for the foreseeable future. 

Source: Ford

Gallery: 2018 Ford F-150: First Drive

Photo by: Jake Holmes
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Ford F-150 The Favorite Vehicle Of America's Military

DEARBORN, Mich., Jan. 26, 2018 – Ford F-150 has again been named most popular vehicle among America’s active and retired military service members, according to an analysis of former and active-duty military personnel using United Services Automobile Association’s car buying service.

This honor reflects 41 years of Ford’s uncompromising commitment to quality, durability and resilience with F-Series as America’s best-selling truck and 36 years as America’s best-selling vehicle.

According to Jimmy Spears, auto analyst for USAA, a financial services group, Ford F-150 was the No. 1 purchase choice across all branches of the U.S. military last year.

“We are proud and humbled that those who protect and defend our country choose Ford F-Series,” said Todd Eckert, Ford truck group marketing manager. “F-150’s high-strength, military-grade, aluminum-alloy body is designed to serve customers who are used to performing in the harshest of environments and who rely on the capability, durability, and functionality delivered consistently by Built Ford Tough.”

This is the latest accolade for the new 2018 F-150 lineup, which earned 2018 Truck of Texas and 2018 Motor Trend Truck of the Year recognitions, along with the 2018 Kelley Blue Book Best Buy Award for the fourth year in a row.

USAA is sponsoring military day at the Washington, D.C. auto show.