The team may have suffered in F1, but otherwise it was a top year in Woking.
McLaren might have been having a dismal time on the track of late, but away from the circuit things have never been better – 2017 marked another landmark year for the car making division of the Woking-based firm, as it recorded its best-ever sales figures.
The company sold 3,340 cars in 2017, marking the third year in succession the company shifted a record high number of units. In 2016, McLaren sold 3,286 cars, and in 2015, 1,654. The manufacturer's so-called entry-level series of models provided most of the sales – roughly two thirds – while the United States made up McLaren's biggest market with 1,234 cars making their way over the pond.
Although it was only introduced part-way through last year, the new Super Series 720S matched McLaren's 2016 sales numbers for similar cars, which hints that this year could be yet another record-breaking year of sales for McLaren – provided the deep-pocketed customers keep coming.
Reflecting the US as their biggest exporter of cars, McLaren opened a Regional Distribution Center in Mechanicsburg, Pennsylvania last November. The facility was the first of its kind outside the company’s base in Surrey. Meanwhile, in order to enable it to cope with increased demand, McLaren previously announced it was moving production of carbon fiber tubs for its cars – a common part across all models – north to a facility in Sheffield.
McLaren has at least 12 new cars still on the way as part of its 2016 Track22 plan. The 720S, 570S Spider, and Senna supercars that were all introduced last year kicked off the plan, and while we don't know what else is coming just yet, we do know that a McLaren F1-inspired hypercar is on the way, and that it's already sold out. Yes, a car that doesn't exist, a car that most of the world doesn't know about, is completely sold out.
2018 McLaren Senna
McLaren Automotive achieves another year of record sales in 2017
McLaren Automotive, the British creator of luxury sportscars and supercars, has recorded another record year of growth, selling a total of 3,340 cars in 2017.
Around two-thirds of sales are attributed to the Sports Series family, the vast majority of which are new buyers to the brand, with the rest coming from the Super Series.
The Sports Series family accounted for 2,119 deliveries, up from 2,031 in 2016. Following the unveiling of the 720S in March, Super Series sales continued to perform strongly with 1,221 cars sold - nearly the same as 2016’s figure despite only six months of delivery.
This latest news follows the 2017 introduction of new models in each of the established three product families; the 570S Spider was added to the Sports Series, the 720S replaced the 650S in the Super Series while the track-concentrated McLaren Senna joined the Ultimate Series.
To support an increase in customer demand and new model launches, a second shift was introduced in 2016 at the McLaren Production Centre (MPC) in Woking, Surrey, where each car is hand-assembled before being delivered through over 80 retailers in 30 markets around the world. The MPC is now building up to 20 cars a day.
Mike Flewitt, Chief Executive Officer of McLaren Automotive, said: “Demand has been strong for McLaren Automotive across our product families in 2017, with interest particularly robust in our biggest market, North America. The majority of sales came from the Sports Series family, our brand entry point that is achieving significant interest and attracting new customers. With a strong order bank stretching well into this summer, it is expected that close to half of 2018 sales will derive from the Super Series. Meanwhile, the Ultimate Series continues to surpass our expectations with a completely full order book for both the newly unveiled McLaren Senna and another future model codenamed BP23.
“We are continuing to invest heavily in research and development - £1billion over six years - as part of our ambitious Track22 business plan that sets out and supports our growth. Long-term, the plan will see us launching 15 new cars and/or derivatives up to 2022, with three revealed to date.
“2018 will also see the continued development of the company with the planned opening of a second production facility in Yorkshire. When fully operational in 2019, we will innovate and manufacture the carbon fibre ‘tubs’ at the heart of all of our cars. Carbon fibre is a core part of our brand’s DNA – McLaren being the first to introduce the material into Formula 1 - but it is also crucial to vehicle performance given its lightweight nature. Making cars lighter as well as the increasing use of hybrid powertrains are the future of vehicle design which we are well positioned for.”
Largest market and new retailers
North America continued to be McLaren Automotive’s single largest market with deliveries of 1,234 cars, up from 1,139 cars in 2016.
McLaren continued to expand its global retailer network with additional and updated facilities opening including in Bahrain, Montréal and Denver, along with the confirmation of a new Barcelona showroom. In addition, and in recognition of the brand’s commitment to North America, the US saw the opening of a new 7,500-square foot North American Regional Distribution Centre, which became the first McLaren parts distribution centre outside the company’s UK headquarters.
Key 2017 corporate highlights
February – intention to build the new McLaren Composites Technology Centre in Yorkshire
McLaren Automotive announced that it will in-source future production of carbon fibre Monocell and Monocage chassis, leading to the creation of around 200 new jobs at the company’s first bespoke facility outside of the McLaren Technology Centre campus.
The new facility started construction in 2017 and is expected to be officially opened in late 2018 to start building carbon fibre development tubs, with full operation planned for 2019. Formed through a partnership between McLaren Automotive, the University of Sheffield’s Advanced Manufacturing Research Centre and Sheffield City Council, the new McLaren Composites Technology Centre is the result of a combined investment of nearly £50 million. The target is that the new Centre will deliver £100 million of GVA (gross value added) benefit to the local economy by 2028.
March – McLaren 720S revealed
The new McLaren 720S made its global debut at the 87th Geneva International Motor Show as the second generation of McLaren’s Super Series.
Its carbon fibre chassis is based around the Monocage II carbon fibre central structure that is key to the 1,283kg lightest dry weight and unparalleled interior space and visibility. It features a luxurious, driver-focused cabin, the finest leathers and aluminium switches.
The 720S delivers outstanding driver engagement, with best-ever Super Series aerodynamic efficiency and a new generation of McLaren’s active chassis system, Proactive Chassis Control II, to ensure the widest breadth of dynamic capability of any McLaren, ranging from precise, controlled comfort to the most extreme handling prowess. With a new, twin-turbocharged 4.0-litre V8 engine producing 720PS and 770Nm, the 720S has a power-to-weight ratio of up to 561PS per tonne.
June – McLaren 570S Spider – a convertible without compromise
The two-seat, rear-wheel drive 570S Spider is the third bodystyle in McLaren’s Sports Series portfolio, lining up alongside the 570S Coupé and the 570 GT. Compared to the Coupé, the 570S Spider added a neatly integrated, retractable hardtop that when lowered delivers an even more immersive and exhilarating driving experience.
The 570S Spider combines all the high-performance dynamic attributes and refinement of the 570S Coupé with the added exhilaration of open-air driving.
September – HRH The Duke of Cambridge paid a visit to McLaren Automotive
HRH The Duke of Cambridge was given a tour of the McLaren Production Centre led by Mike Flewitt.
The Duke met some of the company’s 2,100 workforce who design and hand-assemble McLaren cars, the majority of which are exported around the world.
The Duke was also accompanied on his tour by Commercial and Legal Executive Director Ruth Nic Aoidh and Chief Operating Officer Dr Jens Ludmann and he heard about McLaren’s efforts to encourage more young people to pursue science, technology, engineering and maths-based (STEM) careers.
October - McLaren Automotive tops list of Britain’s growing companies
In October, McLaren Automotive was announced as Britain’s leading mid-market growth company in a national survey.
The company was unveiled as the number one company overall in The Sunday Times Top Track 250 league table, which ranks some of Britain’s biggest companies by sales, growth and profitability.
November – McLaren Automotive expands customer-facing motorsport offering
The company announced the expansion of its race-winning activities in GT racing with a number of new initiatives. Headlining these was the announcement that a new 720S GT3 race car will join the successful 570S GT4, and this new model will begin testing this year for launch with customer teams in the 2019 season.
To serve customers engaging with the sport in the best possible way, McLaren Automotive has appointed a network of specialist motorsport retailers who will sell road and track products alongside each other. Also from next year, owners will be able to compete in a one-make GT series. Finally, the company will be helping to nurture young motorsport talent with the launch of a Driver Development Programme.
December – the Ultimate Series McLaren Senna finally unveiled
The McLaren Senna, the most extreme McLaren road car yet, has been designed, engineered and developed with single-minded purpose: to be the ultimate McLaren track-concentrated car for the road.
Bearing the name of legendary Formula 1 driver, Ayrton Senna who won all three of his World Championships at the wheel of a McLaren. At 1,198kg (2,641lbs), the McLaren Senna is the lightest McLaren road car since the iconic McLaren F1.
Powered by a 4.0-litre twin-turbocharged V8, which is the most powerful McLaren road car internal combustion engine ever with 800PS (789bhp) and 800Nm (590 lb ft), the McLaren Senna has a power-to-weight ratio of 668PS-per-tonne.
The mid-engine, rear-wheel-drive car is limited to 500 units, all hand-assembled at the McLaren Production Centre in Woking, Surrey, England from Q3 2018.