Mercedes-Benz wants you to know that it’s out front with the new S-Class sedan. The phrase is repeated several times in a new video brochure for the company’s flagship marque, which introduces the refreshed-for-2018 S-Class in a manner that, if we’re honest, is a bit easier to swallow than textbook-length owner's manuals or press releases that go on for days. And to give credit where credit is due, the new S-Class is supremely sweet in a way that words can’t quite capture – even when using such descriptors as haven of handcraftsmanship, materials converging in harmony, and our favorite, a cocoon of ergonomic efficiency and personalized comfort. Yeah, that’s the only way to travel.

Next generation coming:

There’s also some truth to Mercedes being out front, and not just in drag races. Yes, there are new engines compared to last year that can produce some positively mind-numbing performance. But the full glass cockpit with features like the Energizing Comfort mood-setting system are right there at the top of the technological spectrum, a place the S-Class has long held in the automotive realm. The video also goes into detail on the updated driver assists for the new S-Class, including the borderline mystical systems like Magic Body Control, which uses cameras to scan the road ahead and adjust the suspension to suit conditions before you get there.

Gallery: 2018 Mercedes-AMG S63: Review

Just when you think the video demonstration is designed to sell people on the notion of  merely riding in a new S-Class, things switch over to the new AMG S63. We had a go in this beast last summer, utilizing the S63’s new 4.0-liter biturbo V8 to cruise comfortably down an unrestricted German autobahn at airliner velocities while getting a back massage. From a standstill this 5,000-pound sedan can rip to 60 mph in about 3.5 seconds, and while it’s not as svelte in the corners as a dedicated sports car, the super sedan is still shockingly good at doing the twist.

In other words, this five-minute video is a great reminder of how much we like this car. That probably means it’ll be a good bit of marketing material for Mercedes as well.

Source:  Mercedes-Benz USA via YouTube

Gallery: 2018 Mercedes-Benz S-Class: First Drive

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