An extra 100 examples will be leaving Germany every day.
Even though Ford has killed off the lovable Fiesta in the U.S., the small hatchback is already seeing success in other markets. Ford today has announced that it will be ramping up production of the Fiesta to meet demand – a good problem to have.
An extra 100 cars will now roll off the assembly line at Ford’s Cologne, Germany production facility every day. The Blue Oval has resorted to extending shifts and adding new Saturday shifts in November and December to keep up with demand. Daily production has now been boosted to 1,500 cars.
A robust 6,434 examples of the Ford Fiesta registered were in the U.K. alone last month, making it he best-selling car in the country. Another 4,660 vehicles were registered in Germany, making the Fiesta yet again a record-selling vehicle in the region. Alongside impressive sales, the Fiesta has also garnered plenty of awards, everything from the Rally Car of the Year 2017 at the Autosport Awards, to the Best Supermini of 2017 as awarded by BBC Top Gear Magazine.
"The previous Fiesta was already a much-loved car, and if you add to that the many improvements offered with the new model, including our unique pedestrian detection system, this success is not altogether a surprise." said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
The new Ford Fiesta is available in four different flavors: Titanium, ST-Line, Vignale, and Active. The latter of the quartet won’t be available until early in 2018. Under the hood buyers can choose from three versions of the gas-powered 1.0-liter Ecoboost three-cylinder with 99 horsepower (74 kilowatts), 123 hp (92 kW), and 138 hp (103 kW). Customers can also opt for a larger a 1.1-liter three-cylinder with 69 hp (52 kW) or 84 hp (63 kW). A 1.5-liter diesel offers either 84 hp (63 kW) or 118 hp (88 kW).
Ford has boosted production of the all-new Fiesta to meet strong demand from customers across Europe – with an extra 100 cars now rolling off the assembly line in Cologne, in Germany, every day.
Last month, Fiesta was the U.K’s top-selling car with 6,434 registrations, * and the best-selling small car in Germany, with 4,660 registrations. ** To keep up with demand, Ford extended existing shifts and added new Saturday shifts in November and December to increase daily production to 1,500 cars.
“The previous Fiesta was already a much-loved car, and if you add to that the many improvements offered with the new model, including our unique pedestrian detection system, this success is not altogether a surprise.” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe.
Already this year, Fiesta has achieved a 5-star safety rating from Euro NCAP and attracted a diverse array of awards. These include:
- Rally Car of the Year 2017 – Autosport Awards 2017
- Best Supermini – BBC Top Gear Magazine Award, U.K
- Car of the Year – Carbuyer.co.uk, U.K.
- Car of the Year 2018 – COTY, Greece
- Connected Car of the Year – 01Net, France
- Best User Experience – Diariomotor.com, Spain
- Eco Car of the Year, Small Car of the Year – Car of the Year, Latvia
- Best Supermini – Scottish Car of the Year Awards
- Best Budget Car – Women’s World Car of the Year
- Fleet Car of The Year – Fleet Manager Association., Poland
The Fiesta Titanium, the Ford Performance-inspired Fiesta ST-Line and the upscale Fiesta Vignale, will be joined by the Fiesta Active crossover, early next year – the first in a new line up of rugged-looking Active crossover vehicles to be rolled out across the Ford range. Technology available also includes SYNC 3 connectivity, a premium B&O PLAY Sound System and Active Park Assist with Perpendicular Parking, which helps drivers find suitable spaces and park hands free nose-to-tail and side-by-side with other cars.