After March 31, the track will no longer be known as Mazda Raceway Laguna Seca.

A long standing relationship in the world of motorsports is coming to an end. Autoweek reports that Mazda Raceway Laguna Seca will soon be officially known by its often-referred to shorter name of Laguna Seca. According to the report, Mazda has decided to end its naming rights agreement with the facility. In a statement, the manufacturer says it will “continue to participate in key event weekends” but that the decision to step away wasn’t an easy one. Autoweek also reports that a Mazda spokesman said the company was still “as active in motorsports as we have always been.”

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In a statement to Motor1.com, Sports Car Racing Association of the Monterey Peninsula (SCRAMP) Interim CEO Michael Smith said that Mazda, along with SCRAMP and the County of Monterey have agreed to allow Mazda’s naming rights to expire. The statement also mentions current and future plans for the storied track, while suggesting the decision to end the naming rights wasn’t necessarily Mazda’s alone.

“With these changes it is important to value the relationship between the Sports Car Racing Association of the Monterey Peninsula and Mazda North American Operations,” said Smith. “It would be an understatement to say this has been a true partnership. It has greatly benefited tourism, the County and the SPCA of Monterey these past 17 years. SCRAMP and the County of Monterey, which owns the Laguna Seca Recreation Area, greatly appreciates the support of Mazda, which has long considered the iconic Laguna Seca road course to be its spiritual home.

“That being said, the objectives for Laguna Seca, as well as those of Mazda, change over time. In the case of the facility’s naming rights, Mazda, SCRAMP and the County of Monterey have chosen to allow the naming rights agreement to expire."

Rolex Monterey Motorsports Reunion 2017

Mazda’s partnership with Laguna Seca began 17 years ago, though the track dates back to 1957. The 2.2-mile road course features 11 turns which includes the infamous Corkscrew – a diving left-right combination with a blind entrance and a 60-foot drop that many racers believe is the most challenging corner in the world.

“The future vision is to build on the track’s 60-year heritage and further strengthen it for the benefit of businesses in Monterey County and race fans worldwide as the Laguna Seca Recreation Area enters an aggressive new phase,” said Smith. “These improvements will raise the facility to new levels on par with entertainment facilities nationwide.”

Source:  Autoweek, Mazda Raceway Laguna Seca

Rolex Monterey Motorsports Reunion 2017

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Mazda Raceway Laguna Seca Will Return to Historic

Laguna Seca Raceway Name in April 2018

 Comments are attributable to Michael Smith, SCRAMP Interim CEO

 

MONTEREY, Calif., Dec. 20, 2017 – The County of Monterey, Sports Car Racing Association of the Monterey Peninsula and Mazda have agreed to allow the naming rights agreement for Mazda Raceway Laguna Seca to expire in March 2018. The new County/SCRAMP management agreement and the County of Monterey financial engagement has made a rebirth of Laguna Seca with new facilities, new programs, both on and off the race track possible. The future vision is to build on the track’s 60-year heritage and further strengthen it for the benefit of businesses in Monterey County and race fans worldwide as the Laguna Seca Recreation Area enters an aggressive new phase. These improvements will raise the facility to new levels on par with entertainment facilities nationwide.

 

With these changes it is important to value the relationship between the Sports Car Racing Association of the Monterey Peninsula and Mazda North American Operations. It would be an understatement to say this has been a true partnership. It has greatly benefited tourism, the County and the SPCA of Monterey these past 17 years. SCRAMP and the County of Monterey, which owns the Laguna Seca Recreation Area, greatly appreciates the support of Mazda, which has long considered the iconic Laguna Seca road course to be its spiritual home. That being said, the objectives for Laguna Seca, as well as those of Mazda, change over time. In the case of the facility’s naming rights, Mazda, SCRAMP and the County of Monterey have chosen to allow the naming rights agreement to expire.

 

SCRAMP and the County of Monterey will continue to work with Mazda on a number of sponsorship programs next year after its naming rights conclude March 31, 2018. Moving forward, this change opens the door for new strategic opportunities as Laguna Seca Recreational Area is afforded new potential to work with all sponsors including automakers, event organizers and non-motorsport activities on a variety of sponsorships and programs.